....7 years of researching the black circle or dot as a carrier of meaning.
posted by stacy asher at 2:43 PM
Monday, July 03, 2006
A trend in advertising and branding is the allegorical appeal of fantasy and wonder that entice an audience into consumption. Exploiting a naive belief in magic or wonder, the practice of advertising relies on what cultural theorists call the “magic system” where goods are held to have incredible power.
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